This project investigates the phenomenon of market shaping within the context of future crops.
More about the project
This project investigates the phenomenon of market shaping within the context of future crops. By viewing markets as complex ecosystems, this research will examine how actors including scientists can innovate markets and market structures, as compared to innovating individual products or services. The student will work as part of an interdisciplinary team of researchers spanning marketing, science policy and philosophy, and science communication.
While the student will be able to co-create the details of the project, key areas of research are likely to include
- Exploration of university-industry engagement and related drivers and outcomes in the context of market shaping for innovative crop technology
- Examination of the role of changes in actor connectedness in the shaping of such markets
- Analysis of case studies from within other Programs of the Training Centre to develop approaches to initiating market innovation
- Investigation of the characteristics of SMEs that best enable them to drive or support the shaping of markets
As part of this project, the student will work collaboratively with industry and develop industry-relevant high-impact publications.
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Professor Carolin Plewa
Carolin specialises in the interaction and value co-creation across a myriad of organisations and individuals, with a particular emphasis on university-business collaboration, service and social contexts, as well as market shaping.
Carolin’s research in, and passion for, university-industry engagement has led to employment and advisory roles across higher education, industry and government.